What does it mean to make wine in 6 Regions of Italy?

#MadebyArtisans is a digital project from Tommasi Family Estates – introduced by the video “Heritage always leaves a trace” – in which the identities of the six wine estates owned by the family find parallels in the activities of 12 Italian craftsmen and women: savoir faire raised to the highest level of culture.

The viewer is immersed in the rich cultural heritage of each place by means of a behind-the-scenes look at the expert hands that move with apparently simple gestures to make extraordinary wines and crafts: Tuscan goldsmiths and perfume producers, creators of porcelain and light fittings from Puglia, tailors and violin makers from Lombardy, marble quarriers and glassmakers from the Veneto, copper workers and sculptors from the Maremma, and carpenters and bakers from Basilicata have been the protagonists of this project along with wine.

The videos are divulged individually on the Instagram accounts of Tommasiwine and each domaine: the stepping stone to building their brand identities.

«We were very keen on having this kind of storytelling through craftsmanship in order to reveal the work in the vineyards and winery that lies behind the production of an Amarone della Valpolicella, a Brunello di Montalcino or an Aglianico del Vulture», explains Pierangelo Tommasi, DG of Tommasi Family Estates, «by creating a metaphorical connection with the gestures and symbols involved in the making of these men’s and women’s outstanding examples of Italian products. We found incredible similarities and affinities with their stories, which give added value to the production and creation of our wines and to these Italian craft products, and which help make us famous all over the world».

By means of the video one can, for example, realize how cloth being cut by a tailor can be compared with the cutting of a bunch of grapes during the harvest: two actions that are apparently very distant from one another, but in fact have in common dedication and attention to detail, in order to create the best possible product. In the same way, the mix of essences chosen by the “nose” of a well-known Florentine boutique that produces perfumes may, amazingly, remind us of how a wine is blended in our cellars.

#MadebyArtisans is a central theme which tells the story of wine, place, and the singular identity of each domaine: a story that is not self-referential, but which reminds an international public – which is well aware of the quality of “Made in Italy” and our country’s outstanding products – about our products.

Tommasi Viticoltori

Valpolicella

Casisano

Montalcino Toscana

Paternoster

Basilicata

Caseo

Oltrepò Pavese

Poggio al tufo

Maremma Toscana

Surani

Manduria Puglia